Discoveries Magazine


What’s in a Name?

“That which we call a rose by any other name would smell as sweet.” With this line, William Shakespeare took a sarcastic jab at the Rose Theatre, a competitor to his beloved Globe Theatre. The Rose’s lavatory facilities were sorely lacking, and hence it was known for a decidedly unsweet odor — or so the tour guides say.

What has this to do with the newly launched Cedars-Sinai Precision Health effort? Well, you may have heard the phrase “precision health” or “precision medicine” a lot lately, including from President Barack Obama. Or perhaps you’ve heard the term “personalized medicine” bandied about by lawmakers and news media. From other sources, such as the Mayo Clinic, you may hear “individualized medicine.”

What, the concerned reader may wonder, is the difference among these names? Whatever the phrasing, all describe tailored diagnostic and treatment systems that provide customized care to every patient, every time. And that really is sweet.

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